HUGO BOSS new VfB outfitters in Europe

BOSS will be kitting out VfB’s first-team squad, backroom staff and club delegates with specially selected outfits in the traditional BOSS colours of black, white and camel. VfB will be donning their new gear in Madrid, Turin, Belgrade and Bratislava this season, as well as during European home matches and official events. BOSS has designed an outfit for the Cannstatt club consisting of t-shirts printed with the club crest, a jacket, trousers and a matching weekender bag. 

“Our European outfit is a statement of the class, modernity and dynamism of VfB and Baden-Württemberg,” said Rouven Kasper, VfB Stuttgart’s Chief Marketing and Sales Officer. “Like VfB, HUGO BOSS is rooted in our region and is one of the leading international fashion companies in the premium segment. The partnership with the BOSS brand is another important piece of the puzzle for us in strengthening our global brand alliance from, and for, our region. Furthermore, the partnership is a perfect fit for ‘worn with pride’ – our European motto this season.” 

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“We’re delighted to further expand our regional commitment in the field of sport by kitting out VfB Stuttgart,” added Oliver Timm, Chief Sales Officer and Deputy Chairman of the Management Board at HUGO BOSS. “The partnership gives us the opportunity to represent our region alongside the club, both internationally and domestically, as well as showcase our strength and innovative power in a new and exciting way.”