PepsiCo agrees long-term deal with VfB

VfB Stuttgart welcomes world-renowned company PepsiCo as a new Service Partner. The long-term agreement, which is set to last at least five years, will be reflected in traditional sponsorship activities, joint fan campaigns and the food and drink on offer at the MHP Arena, with Pepsi ZERO, Pepsi, Schwip Schwap Orange, 7Up and Schwip Schwap all available at ‘Cannstatt kocht’ from now on.

Rouven Kasper, VfB’s Chief Marketing & Sales Officer: “We’re very pleased about the long-term and multi-faceted partnership with PepsiCo, which brings with it plenty of advantages for VfB Stuttgart and our fans. Pepsi is a world-famous brand which is prepared to fully commit to our ‘Cannstatt kocht’ catering concept, which is based on taste, regionality, quality and sustainability. This special combination is very rare and therefore very valuable to us. Along with PepsiCo, we will markedly improve the quality of service in the public and business areas of the MHP Arena while supporting one another through joint campaigns.”

Torben Nielsen, Managing Director of PepsiCo DACH: “Thanks to our long-standing partnerships, such as with the UEFA Champions League and UEFA women’s football, we boast a great deal of expertise and affinity with football. We’re delighted we can now include VfB Stuttgart among our partners. Along with VfB, we’ve decided to break new ground and develop innovative strategies to make this partnership a success. In doing so, and with the power of VfB, we will shine the spotlight on Pepsi as a brand in Baden-Württemberg.”