Paramount+ becomes main sponsor of 1. FC Union Berlin

1. FC Union Berlin is excited to welcome a new main sponsor. With immediate effect, the Paramount+ logo will adorn the jerseys of the men’s professional team in the Bundesliga, the DFB Cup and, for the first time in the club’s history, the UEFA Champions League.

In addition, Paramount+, the digital subscription video streaming service from Paramount, will be featured on the advertising boards at the An der Alten Försterei stadium and on Union’s digital channels, creating additional awareness and exposure across Germany for Paramount+ and its great lineup of international and local hit series, blockbuster movies, popular shows and exclusive originals.

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“With Paramount+ we were able to win a renowned international partner for us as we continue our successful path of the last years. We are very much looking forward to the cooperation and of course to featuring the iconic logo on our new jerseys,” said Jan Boysen, Managing Director Marketing and Sales of 1. FC Union Berlin.

wefox to remain associated with Union
Former main sponsor wefox will remain a partner of Union. The insurtech company is associated with Union already since 2018.