JD Become Union’s Sleeve Partner

British company JD are now the official sleeve partner of 1. FC Union Berlin. Germany’s leading trainers and sportswear retailer have joined Union as a top sponsor and will be present with their distinctive logo on the left shirt sleeve of the men’s professional team in the Bundesliga, the DFB Pokal and, for the first time in the club’s history, in the Champions League.

In addition, JD will be seen in future on the LED boards at the Stadion An der Alten Försterei as well as appearing on the digital channels of 1. FC Union Berlin. Events and promotions are also planned at JD shops throughout Berlin.

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Commenting on the upcoming partnership, Michael Armstrong, Global Managing Director at JD, said, “JD are thrilled to welcome 1. FC Union Berlin to our growing list of top football sponsorships. As one of the up-and-coming clubs in Europe, Union bring a unique culture and connection with fans to our partnership that we are eager to bring to life.”

Jan Boysen, Managing Director Marketing and Sales of 1. FC Union Berlin, is looking forward to the cooperation. “With JD we have been able to gain another renowned, international partner. We are very much looking forward to this cooperation, which will enable us to do justice to the great interest of many people have for Union, both in and beyond Germany.”

As part of the partnership, JD will repeatedly offer raffles and competitions via the Instagram account @JDSportsDE, where tickets and fan merchandise can be won.

About JD

JD are a UK-based global multichannel retailer with around 3,400 shops and more than 65,000 employees in 36 countries and a strong presence in the UK, Europe, North America and Asia Pacific.