Comedy Central is new sleeve partner


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The summer break has come to an end for the first-team of 1. FC Union Berlin with Urs Fischer and his players returning to pre-season training at the Stadion An der Alten Försterei.

1. FC Union Berlin will be fighting for the fourth year in a row in the Bundesliga. We are delighted to be supported along that journey by Comedy Central, who will become our new sleeve partner. The broadcaster was visible on our shirts last season in Cup and European matches, but now it is expanding its commitment with the Bundesliga rights.

“We were quickly sure: Comedy Central and Union are not just a short affair, but something for a longer period. The chemistry between us and this great club fits. We have had an incredibly successful season behind us, first and foremost in the DFB Pokal, and now we would like to accompany the club on its further adventure journey through the Bundesliga, and – quite seriously – with a lot of humour,” said Peter Forner, Brand Director GSA at Comedy Central.

“We are delighted that after a successful start, we have now been able to extend and expand the partnership by two years. In view of another intense season with three competitions, it is all the more important that laughter is not neglected. We are in very good hands with Comedy Central,” says Jan Boysen, 1. FC Union Berlin’s Managing Director for Sales and Marketing.

In addition to the sleeve partnership, Comedy Central will be visible on other advertising media across the new season. Meanwhile, Union supporters can look forward to other individual campaigns and content.

About Comedy Central:

As the only channel with 100%-comedy on German free-TV, Comedy Central’s programming combines quality, variety, fun and humour – 24 hours a day. Whether successful US sitcoms and series, cartoons for adults, sketch shows, exclusive highlights such as South Park or successful local in-house productions such as Roast Battle and Comedy Central Presents Standup 3000 – Comedy Central presents the complete spectrum of the genre. Comedy Central is a brand of Paramount.

Comedy Central is new sleeve partner

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