When 1. FC Union Berlin jet off to Helsinki on Wednesday for the UEFA Europa Conference League play-off match, they will be travelling in style.
The men’s outfitter CG – Club of Gents will be dressing the squad for the next three years.
“CG – CLUB of GENTS stands for the lifestyle of freedom and adventure. Expressed in music we are Britpop and guitar rock. We also felt this atmosphere at Union and immediately felt at home. That we are now going on the road together, we are very happy. After the spontaneous start this summer, we will now put our creative heads together and let Union’s individuality become visible in our next projects,” says Ralph Böhm, General Manager of Création Gross GmbH & Co. KG on the partnership.
“Special occasions deserve special attention. With CG – CLUB of GENTS, we now have a men’s outfitter at our side who is on our wavelength and has both the classic suit and unconventional outfits in its range. It will be exciting to work with CG – CLUB of GENTS to give our outfits a special style. We are very much looking forward to this challenge,” added Thomas Stäpke, 1. FC Union Berlin’s Managing Director of Finance and Sales.
The partnership between 1. FC Union Berlin and CG – CLUB of GENTS is initially scheduled for three years and covers the outfitting of the team with suits, shirts and accessories. Starting next season, a specially created collection will also be available for all style-conscious Unioners at the Union-Zeughaus and other retail partners.