VfB and the Bundesliga in Brazil

Having previously taken part in the Sports Summit Brasil in São Paulo in April, VfB legend and brand ambassador Cacau recently visited the Brazilian city again. The 42-year-old was invited by the DFL to be part of an event celebrating 60 years of the Bundesliga.

In organising the event for the Bundesliga anniversary season, the DFL teamed up with legal consultancy firm Rödl und Partner, which advises and supports German companies on Brazil as an investment location and with which VfB organised a ‘Business Networking Event’ during Cacau’s visit to Brazil in April. At the information event that was recently held, companies based in Brazil were given an insight into the many new opportunities for commercial partnerships with the DFL. All broadcasters who have been pursuing a non-exclusive multi-partner approach since the start of the current season and broadcast Bundesliga matches on free-to-air TV and digital streaming platforms were invited.

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Bundesliga representative Cacau was able to use the event to expand VfB’s network and presented his project ‘Instituto Sementinha’ at the event in São Paulo as well as joint activities with VfB. He also conducted interviews for the broadcasters RedeTV, GOAT TV and Deutsche Welle and took part in a panel discussion together with ex-Bayer Leverkusen and Bayern Munich player Paulo Sergio, where the Bundesliga and the sporting careers of the pair were discussed. The VfB legend later got to report on this in the programme “Os donos da Bola” (“The owners of the ball”).

A competition followed by a raffle for a VfB jersey from Cacau rounded off the former top striker’s visit to his home country.