RB Leipzig agree long-term partnership with PUMA as new kit supplier

PUMA are set to be the new kit supplier for RB Leipzig. 

Starting from 1st July 2024, the world-renowned sports brand from Herzogenaurach will become “Exclusive partner” and kit out all the club’s teams from the men’s, women’s, youth and eSports departments, as well as the football school.

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Fans can therefore look forward to wearing RB Leipzig jerseys by PUMA from the upcoming 2024/25 season.

Apart from supplying kits to the different teams, PUMA also secured wide ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations.
 

Johann Plenge, Managing Director RB Leipzig

• “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club. 

  Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.”
   

Arne Freundt, CEO PUMA

• “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally. We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years.”
   

About PUMA

• PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. 

  PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.