New Official Partner! RB Leipzig starts collaboration with Wayfair.de

A new reinforcement in the Red Bulls business team!

Wayfair.de, one of the world’s largest online home-related providers, is now an “Official Partner” of RB Leipzig. The online platform with millions of products is the go-to place for Home and Living and, in addition to special customer service, relies on a global logistics network and innovative tools.

The partnership will include numerous joint activations, including LED branding and pop-up campaigns in the Red Bull Arena as well as digital content formats, which will be gradually expanded as part of the partnership.

“With Wayfair, every home becomes the perfect stadium living room!”

To the Partner Website

RB Leipzig x Wayfair

Matthias Reichwald, Chief Commercial Officer RB Leipzig

“Wayfair is a pioneer in the area of e-commerce and home shopping and we can now welcome one of the top brands from this business segment to our side for the first time. That’s why we’re very happy about the new collaboration with an international partner who will also support us on our first US tour.

E-commerce is an essential part of the RBL fan journey – at RB Leipzig so far mainly for ticketing and merchandise. Together with Wayfair, we are now creating new access for our fans to a huge product portfolio for their home and innovative home designs. Just like our club, Wayfair stands for passion and identification, which is why the partnership is a perfect fit for both companies.”

David Twehues, Chief Marketing Officer Europe Wayfair

“Wayfair is looking forward to working with RB Leipzig. The family-friendly orientation of the club, the special matchday experience and the modern approach to marketing and content make RB Leipzig the perfect partner for us.
“We want to show together that everyone can create the home of their dreams with Wayfair’s offering – for example with a great sofa and a TV bench for the perfect football experience, whether in the living room or in the garden!”

About Wayfair Inc.

Wayfair is the go-to source for all things home, helping everyone feel at home, wherever they are. Wayfair does everything it can to offer its customers an optimal shopping experience, from customer service to the constant development of new, innovative tools. The huge product selection has something to suit every living area, every style and every budget.

The company is headquartered in Boston, USA, has offices in Berlin, London, Galway and Asia and employs more than 11,000 people worldwide. Wayfair has 22.3 million active customers in the UK, Ireland, Germany, Canada and the US. For the 12 months ended December 31, 2023, Wayfair had net sales of $12.0 billion and is listed on the New York Stock Exchange (NYSE: W).