IHG Hotels and Resorts and RB Leipzig extend partnership by an additional year

RB Leipzig and IHG Hotels & Resorts, one of the world’s leading hotel groups, have agreed to extend their already existing partnership, established in summer 2023, by an additional year, and are looking forward to further expanding their cooperation.

Under the shared motto of “drive for excellence,” the partnership will focus on brand awareness and fan experiences.

IHG Hotels & Resorts provided support during Leipzig’s first pre-season tour to the USA. The team stayed at an IHG Hotels & Resorts destination in Miami, while the company’s logo was displayed on their shirt sleeves during friendlies against Aston Villa in New York City and Wolverhampton Wanderers in Miami, as well as on the advertising boards. In addition, the eSports team of RB Leipzig stayed at the Holiday Inn in Manhatten during the club’s visit to New York.

Exclusive Partner of the RBL men’s team

Having previously been an Official Partner of the RBL men’s team, IHG Hotels & Resorts will now upgrade to the highest partnership category to be an Exclusive Partner and have their logo displayed on the right sleeve of the team’s training gear, as well as being the club’s official sleeve partner in the UEFA Champions League and DFB-Pokal.
Additionally, IHG Hotels & Resorts will also be visible on various advertising spaces at the Red Bull Arena (incl. LED boards, CamCarpets, substitute bench, video wall), as well as being displayed on interview backdrops across all press areas. The group will also be present on RBL’s social media channels as the sponsor of the club’s full-time graphics in all domestic and national cup competitions.

Exclusive Partner of the RBL women’s team

IHG Hotels & Resorts will remain an Exclusive Partner of the RBL women’s team. This season, Holiday Inn, an IHG Hotel and one of the most well-known hotels in Germany, are not only the team’s sleeve and training gear partner, but will also be displayed on various backdrops.

Official Partner of RBLZ Gaming

RBLZ Gaming, the club’s eSports team, will now also be supported by IHG Hotels & Resorts. Garner hotels, the latest brand to be acquired by the group, will be displayed on the front of the RBLZ jerseys. The partnership also includes social media postings and various fan experiences (incl. a trip to attend a tournament and a meet & greet with a team member).

Johann Plenge, CBO RB Leipzig

“It’s representative of our excellent cooperation thus far that IHG Hotels & Resorts will now become an Exclusive Partner of our men’s team, and we are delighted to be heading into the second year of our partnership. One of the priorities in the continued development of RB Leipzig lies in the internationalisation of our club.
IHG Hotels & Resorts is one of the world’s leading hotel groups with vast international experience. We recently returned from a successful first trip to the USA – also thanks to the support of IHG Hotels & Resorts.
Our teams spend a lot of time on the road and as part of our cooperation, IHG Hotels & Resorts are able to offer the perfect destinations for our teams to stay at during their away games.”

Mario Maxeiner, Managing Director Northern Europe IHG Hotels & Resorts

“We are delighted to be continuing our successful partnership with RB Leipzig. Together, we want to continue to provide our guests and IHG One Rewards members with memorable experiences.”

More on IHG Hotels & Resorts

IHG Hotels & Resorts count more than 19 hotel brands and over 6,400 hotels to their portfolio, making them a global company with the aim of providing “True Hospitality for Good.”
Through their partnership with RB Leipzig, IHG Hotels & Resorts are able to provide their One Rewards members with the opportunity to dive further into the world of football by enjoying once-in-a-lifetime experiences during the season.
In turn, Garner hotels provide guests with important services and amenities, such as a restful night in an optimum location at a good price.

The group count several brands to their portfolio, including:

Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
Exclusive Partners: Iberostar Beachfront Resorts

Find more information on hotels, reservations and the IHG One Rewards program onihg.com.