Big success for TSG’s sustainability strategy

It’s the Champions League of sustainability: with eight competitions, more than 1,200 applicants and high-profile accompanying events, the German Sustainability Award (DNP) can be considered the biggest prize of its kind in Europe. And TSG is at the forefront. “We can be proud of the fact that our approach to sustainability with the ‘TSG is movement’ strategy, which was launched five years ago, is being recognised so positively,” said Prof. Dr Jan Mayer, the managing director responsible for corporate development at TSG Hoffenheim. “The very favourable assessment of our work by the expert jury is an incentive for us to continue the important task of transformation for a sustainable future with the help of our committed partners and our fans.”

Mayer and his fellow managing director, Denni Strich, attended the 16th German Sustainability Awards, which have been honouring ecological and social engagement since 2008. For the first time, the prize was also awarded specifically for role models of sustainability in sport – in six newly created categories. TSG partner PreZero also applied for the award with its Zero Waste Arena concept in the “Sports venues and club facilities” category and was one of the finalists.

“Large football clubs are in the spotlight and are increasingly being held socially responsible for acting sustainably and initiating measures to keep professional sport viable in the long term. TSG Hoffenheim (…) established their strategy for the future ‘TSG is movement’ in 2018 in an effort to rethink football. This means that TSG Hoffenheim have in their DNA not only a commitment to high-performance sport and innovation, but also a commitment to social responsibility,” was the jury’s reasoning for selecting the three finalists.

TSG was also prominently represented at the two-day congress that accompanied the award ceremony. Stefan Wagner, head of corporate development at TSG, took part in a panel discussion on “Transformation of the sports business”. Representatives from PreZero explained the zero waste vision for the Bundesliga stadium in Sinsheim.

Four-time Formula 1 world champion Sebastian Vettel, from Heppenheim, received an honorary sustainability award to mark his various initiatives for more sustainability in motorsport.