Bandao Sports becomes Official Asian Partner of FC Augsburg

Recently, the well-known sports entertainment interactive platform Bandao Sports has become Official Asian Partner of FC Augsburg.

FC Augsburg is a German professional football club located in Augsburg, Bavaria, Germany. After its promotion to the Bundesliga in 2011, FC Augsburg is now playing its 13th consecutive season in the top German league – competing against worldwide famous teams like FC Bayern Munich and Borussia Dortmund.

FC Augsburg plays its home games in the 2009 impressive newly build stadium, the WWK ARENA. The club looks back on a long tradition: it was founded in 1907 and was originally called FC Alemannia. In July 1969, the team merged with TSV 1847 Schwaben Augsburg and changed its name to Football Club Augsburg.

Among football experts FC Augsburg is considered a very promising team. In 2015, the club qualified for the UEFA Europa League for the first time in its history, which after successfully playing in the group stage took FCA all the way to the renowned Anfield Road for a knockout match against Liverpool FC. The English side won the duel by an extremely narrow margin of just one goal. The club is constantly developing all areas of the stadium infrastructure, its own youth academy and general organisational development. The completion of the youth academy in 2022 is a milestone in the club’s philosophy of nurturing young talent that has the potential to progress to the FC Augsburg first team. The club enjoys a high degree of economic stability and healthy growth in the recent past. FC Augsburg has firmly established itself in the Bundesliga and is now setting new and ambitious goals in the sporting arena.

Seeking new collaborations outside the own home market and winning new partnerships has become an important tool for Augsburg to further develop. “As a traditional German club, we do not only focus on local marketing, but also on growing our international fan base,” says Managing Director Michael Stroll. “Football is a dynamic sport. Striving for breakthroughs and progress has always been the basis of football. We have closely followed the development in the market over the last years and realized that today’s Asian market offers great potential. We are determined to tap into this market, and we hope to take these steps successfully, together with Bandao Sports.

As one of the leading brands in the field of sports and entertainment in Asia, Bandao Sports has risen rapidly. Riding on the development of the sports and entertainment industry and adhering to the brand concept of “customer first, pursuit of perfection”, it is advancing all the way. They have been constantly delivering the ultimate sports entertainment experience to users with creativity since the beginning of their establishment, which is deeply related to the competitive spirit of top-flight football. In addition, Bandao Sports has achieved the ultimate in the research and development of platform technology, continuously improved the user’s ultimate service concept with innovative technology, and provided players and supporters with perfect online and offline services.

As Bandao Sports spokesperson Rizza Marie June Villenas said: “Cross-industry cooperation has become the future development strategy of Bandao Sports. This cooperation with the rich history German team FC Augsburg is a deep recognition of the team’s potential. I believe that the partnership between the two parties will definitely achieve each other and deliver money can’t buy surprises to fans on both sides.”

Bandao Sports continues to make investment in the football field. This cooperation between the two parties is a win-win choice for brand specialization, commercialization and internationalization. It is a strong alliance that conforms to the trend of the sports market. In the future, both parties will not only allow users to experience the value of amazing sports and entertainment innovation and developed technology, but also have a deeper experience of the immortal charm of competitive football itself. Both parties will endeavor its best for the development of sports entertainment and continue to pursue excellence, create a new trend of sports and entertainment.