August: new captain, new brand
What does FC Augsburg stand for? Around 4,000 members of the FCA family spent the preceding months and years trying to answer this question, and from it created FC Augsburg’s new brand, based on guiding principles and intrinsic values: the 07-Werte. This new brand also included a new visual style, which was clearly based on the club colours and had a uniquely developed pattern with a distinctive design.
After the home and third kits had already been revealed at the end of July, the new away kit, which was first presented at the Augsburger Friedensfest on the anniversary of FC Augsburg’s founding, completed the collection of jerseys from our new supplier Mizuno.