The joy of playing meets the joy in the game!
Right before the start of the Bundesliga season, RB Leipzig can announce its next partnership. The MERKUR GROUPwill be the “Official Partner” of the Red Bulls. The collaboration with the East Westphalian family business is initially planned for two years.
The MERKUR GROUP will be visible under its umbrella brand MERKUR and their new sports betting brand MERKUR BETS during Bundesliga matches both in the Red Bull Arena and on live TV via LED advertising boards and Cam Carpets.
In addition, MERKUR will be responsible for presenting the Bundesliga table of the RBL men’s team on all digital media.
Matthias Reichwald, RB Leipzig Chief Commercial Officer
- “The Merkur Group has followed an impressive path for many years, which has led the company consistently upwards: with creativity, flexibility, enthusiasm and, above all, total conviction.
It’s with these qualities precisely that we are constantly pursuing our goals at RB Leipzig and we now have another excellent partner by our side in Merkur. With this partnership, we want to create special synergies for both brands: both for the live football experience in the stadium and on the digital platforms.”
Nils Rullkötter, Senior Manager at the Board of Management for Marketing, Communication and Politics at Merkur Group
- “RB Leipzig’s journey represents an extraordinary success story and we are very proud to welcome a partner at Champions League level to our network. Within a very short time, the club has made a name for itself not only in Germany, but also internationally.
RB Leipzig stands for innovative concepts, attractive football and joy of playing, which fits perfectly with MERKUR products and our brand promise of ‘joy in the game’.”
Company information
The MERKUR GROUP is a family-run, internationally active group of companies in the entertainment and leisure industry with headquarters in Espelkamp and Lübbecke (East Westphalia). The group has been developing, producing and selling entertainment gaming equipment, games, system solutions and money management systems for over 65 years.
Additionally, the MERKUR GROUP also operates the MERKUR CASINO gaming venue chain, the MERKUR SPIELBANKEN and casinos on cruise ships. They are also active in the areas of sports betting and online gaming. In 2023, the MERKUR GROUP generated a combined annual turnover of around 3.9 billion euros with almost 15,000 employees worldwide.