Welcome to the team!
As of the 2024/25 season, RB Leipzig will wear the logo of the leading European provider of modern housing on our pre-match shirt. As part of a long-term partnership, ELK will receive extensive advertising and marketing rights as an “Exclusive Partner”, hence strengthening its presence in the German market.
The Partnership
The Austrian firm specialized in innovative living concepts is part of the ELK KAMPA Group and one of the largest timber construction companies in German-speaking markets. In addition to its presence on the pre-match shirts, fans will also see the ELK logo in the Red Bull Arena and on RB Leipzig’s digital channels.
ELK will be visible on the LED banners and the giant screen, among others, as well as presenting a new digital format: the “ELK Key Moment of the Month”. Another highlight of the partnership is the ELK Fan House, which will offer ELK guests a special fan experience in our stadium’s Sector D. RBL fans can also look forward to exciting activities where they can immerse themselves interactively in the future of living.
Johann Plenge, RB Leipzig’s Managing Director
- “We are delighted to welcome ELK, a national champion. The company has been performing t the highest level of professionalism for the past 65 years. They are the Austrian market leader and now want to take the next step in Europe.
“We can identify very well with their ambition. Furthermore, as innovative and modern brands, we share the same aspirations. Together we want to shape the future in home building and in football alike.”
Thomas Scheriau, ELK’s Managing Director
- “We are delighted to be able to further expand our decades-long commitment with the sports sector as RB Leipzig’s ‘Exclusive Partner’. This partnership with one of the top 5 clubs in the Bundesliga reinforces our long-term commitment to the German market, in which we see great growth potential in innovation and ecological housing solutions in timber construction.
“This partnership with RB Leipzig, based on a shared commitment to future-oriented solutions, offers us the ideal platform for our goals.”
About ELK
ELK is one of the leading European providers of modern single-family houses in timber construction. With two state-of-the-art production sites in Brandenburg and Lower Austria and an annual production capacity of over 500,000 m², ELK has successfully executed over 40,000 construction projects since its foundation, 65 years ago.
As part of the ELK KAMPA Group, which also includes the brands ELK BAU, KAMPA and Module One, the company offers a comprehensive portfolio of serial construction and renovation solutions. With over 1,000 employees in five countries and an extensive network, ELK ensures that every project meets the highest quality standards.