“We are currently in talks about new solutions for the naming rights to our stadium. As a result of the renovation work carried out between 2008 and 2010, the stadium must generate a required amount of financing to cover costs. The economic necessity of this measure is clear, on behalf of the city, the club, and Bremer Weser-Stadion GmbH,” explained Klaus Filbry, chief executive at SV Werder Bremen.
What name the Green-Whites’ home ground will take next is yet to be finalised. “We’re currently in various talks. Whether it will ultimately be a sale of the entire name, a title sponsorship like with wohninvest or another variant isn’t yet clear,” continued Filbry.
SV Werder has given itself until early next year to find a new partner. “It’s a complex and emotionally sensitive issue. We want to find a good and practical solution, so we will take our time,” explained the the club’s head of commercial operations.