“The above-average increase in our young fans simply puts a permanent smile on my face. It shows we’re fulfilling the wishes of our club kids with our multi-faceted programme, which is enriched by our personal commitment,” said Pia Regine, the Coordinator for Children and Youth Marketing at TSG, adding: “For example, they live unforgettable emotions as mascots, and experience team spirit and exercise by participating in the children’s editorial team and the football camp.”
With more than 3,000 members, the Hoffi Club (0-12 years of age) and the TSG Youngsters (13-17 years) account for 22% of TSG members. This proportion is unrivalled in the Bundesliga.
Events on matchdays, with the team, in the field of eSports and with partners are just part of the offering available to Hoffi Club kids and youngsters, and are supplemented by tickets at a special price and exclusive club media such as the Hoffi Club Magazine or the Mini Magazine for the very youngest ones.
It is important to TSG that the children and young people experience their love of football together through lots of fun and games and thus develop an even greater enthusiasm for football and their favourite club.