Football matches at SIGNAL IDUNA PARK often write special stories – just as happened at the beginning of February this year. Sebastien Haller found the back of the net with a header to give the Black & Yellows a 3-1 lead over SC Freiburg, his first goal in a BVB jersey after overcoming testicular cancer. But before Haller’s moment of emotion, an unusual bulge in the centre circle had irritated people all over the world.
There was an important message behind this: as part of our ‘A grip is the best defence’ campaign, we drew attention to the early detection and treatment of testicular cancer on World Cancer Day with a symbolised representation of a testicular tumour, and also accompanied the campaign with educational measures to tie in with the entire matchday.
Now, after the end of the season, we are especially proud that there is increased attention on this important topic. In addition, we were pleased to win awards for our campaign at various national and international creative competitions in recent weeks, including two gold medals at this year’s Art Directors Club (ADC) Awards and bronze at the internationally renowned Cannes Lions International Fest of Creativity.
Each year, these awards recognise particularly excellent creative communication and work that has been inspiring, groundbreaking and exceptional in its field. A special thanks goes to the agency Accenture Song, who delivered this great idea.